Post by Comscore, Inc.

Cannes Lions sparks pivotal conversations and this year one defining shift was unmistakable: the future of media isn't coming - it's here. From Creator TV and AI-led discovery to the next chapter of streaming, Team Comscore spent the week facilitating key discussions and new connections around what's next for audience intelligence and modern measurement. What made this festival special wasn't just the headline conversations - it was the ones happening off stage. Across the Croisette, at Comscore HQ, SPORT BEACH, Amazon Port, and alongside great partners like Tubefilter, TiVo and UPROXX, we connected with clients, creators, and industry leaders at roundtables and curated events that provided actionable next steps for driving partnerships forward. Thank you to everyone who joined us for a week of purposeful conversations that enable us to shape this new era together. For now, au revoir Côte d'Azur 🇫🇷 Steve Bagdasarian Scott Worthem Smriti Sharma Tara Gotch Rachel (Eisenberg) Gantz Lauren Izzo Ricky Miller Angela Rodriguez Marie Scoutas Kim Jones Joe Macaulay Jarret Myer FYI Baylee Lefton John Battaglia Drew Baldwin