Post by Comscore, Inc.

The consumer journey is evolving, and AI is becoming an increasingly influential touchpoint between intent and purchase. If you’re attending the Association of National Advertisers Members-Only Conference in New York later this month, join Comscore’s Smriti Sharma and Joyce Wing Yeung Sao on Tuesday July 14th @ 11am for their session 'Prompt to Purchase', where they will explore how AI assistants and AI search are reshaping purchase behavior. Through the exploration of new insights they will showcase just how consumers are discovering, researching, and validating purchase decisions through AI, and what those shifts mean for marketing strategy, audience measurement, and future growth. Get more info here: https://lnkd.in/ghjFmhQ2 We look forward to seeing you and fellow ANA members there. #ANA #AI #ConsumerBehavior #Marketing #AudienceMeasurement #Comscore