Post by Comscore, Inc.

Consumers are asking, and AI is answering.  In our latest blog, Smriti Sharma explores how AI assistants are reshaping the path to purchase, from initial questions to final decisions. What was once a predictable shopping funnel is now far more dynamic, with consumers moving fluidly across platforms as they turn to AI as an advisor before making purchase decisions. Read Smriti’s blog to learn more about how AI is reshaping the modern consumer journey, and how brands, advertisers, and marketers can keep pace: https://lnkd.in/ghexJfm4   #AI #MarketingStrategy #ConsumerBehavior #DigitalMarketing #Comscore