Post by Computershare U.S.

Every meeting a CEO or CFO takes with an investor is one they cannot take with another. That is the hardest currency in this business. Here is the uncomfortable truth: random targeting produces roughly one meeting that lands per 300 conducted. Even conventional industry-based targeting only improves that to about 1 in 100. And most companies are targeting their competitors' investors, who have already made their choice. In Episode 3, Kirsten van Rooijen and Mark Loehr go inside the shift from instinct-driven targeting to empirical, back-tested targeting, including what the Fitzcores, LLC acquisition brings to Computershare's approach and why getting to 1 in 10 changes the entire conversation about how a CEO and CFO should spend their time. Listen here: http://spr.ly/6047B80cmz #InvestorRelations #InvestorEngagement #Computershare #OpenExchange