Post by CommPRO

Amidst a communications landscape that is increasingly shaped by AI, digital transformation and evolving audience behaviors, Hunter is making a clear bet on leadership at the intersection of creativity, culture and technology. In a new CommPRO Agency Spotlight and Industry News feature, we cover Hunter’s promotion of Gigi García Russo to President and Michael Lamp to Chief Digital & Transformation Officer. They are two longtime leaders who have helped grow the agency from a 30 person boutique into a 300 plus global organization. Reporting to CEO Grace Leong, García Russo will oversee reputation, relationships and revenue while continuing to champion earned storytelling, influencer marketing and AI enabled services, including the launch of Bobbie, Hunter’s talent and influencer division. Lamp’s expanded role formalizes the digital and AI transformation work he has been leading since 2008, from building a 60 plus person digital practice to launching Hunter: Hi5, an AI search optimization solution designed to boost brand visibility across AI powered search experiences. Both leaders see 2026 as a midpoint in the “agentic era,” where agencies must pair innovation with the fundamentals of trust, governance and client focused problem solving, rather than treating AI as a silver bullet. Agencies that want to lead in an AI shaped landscape are investing in executives who can bridge earned media, brand storytelling, inclusion, digital innovation and practical AI adoption to drive real business outcomes. Read the full CommPRO article here: https://lnkd.in/eG7KRrvg #CommPRO #AgencySpotlight #IndustryNews #HUNTER #AgencyLeadership #EarnedMedia #AIinPR #DigitalTransformation