Post by Commercial Radio & Audio
4,946 followers
Today we released the May results for the Australian Podcast Ranker. News has held Australia's #1 podcast genre since the beginning of 2026. š§ Nearly 80% of its listeners are the primary grocery shopper. š§ Almost half are planning domestic travel this year, and 41% international. š§ Over a third have a new phone (37%) or home tech (35%) on the wish list. The news audience is commercially active and attractive to brands. Travel, tech, telco, home and FMCG advertisers have a direct line to high-intent household decision-makers inside the year's most dominant podcast genre. Head here for the full results š https://lnkd.in/gTgiy6cT