Post by Commercial Radio & Audio

Name: Your audience isn't always watching. But they're often listening. 70% hear the ad. Just one-third wa
Uploaded: 2026-06-18T00:45:02.299Z
Channel: Commercial Radio & Audio
Description: Your audience isn't always watching. But they're often listening. 70% hear the ad. Just one-third watch it. Which makes sonic assets one of marketing's biggest missed opportunities. On the latest ep

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Your audience isn't always watching. But they're often listening. 70% hear the ad. Just one-third watch it. Which makes sonic assets one of marketing's biggest missed opportunities. On the latest episode of Heard Mentality, Uncensored CMO Jon Evans unpacks why distinctive brand sounds drive emotion, memory and effectiveness, and why marketers might be overcomplicating what our grans instinctively understood. 🎧 Tune in now wherever you get your podcasts. #HeardMentality #SonicBranding #MarketingEffectiveness

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