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In case you hadn't #HEARD26 our industry’s annual showcase content is live via our website with session videos and summaries. 👉 cra.au Here's the highlight reel: 🔊 The Audio Annual 2026 - Lizzie Young unveiled the industry's united roadmap 📊 Audio - The Campaign Catalyst - Mark Ritson on stage with the Advertising Council Australia's data proving audio's role as a campaign catalyst delivers greater effectiveness for both brand and business metrics (at just 11% investment)  🌾 Regional's 33% Advantage - new analysis revealed campaigns with regional audio are 33% more effective, a major opportunity for brands. 💡 Audio Innovation - Ben Campbell, Nicole Bence, Jonathan Mandel and Oliver Newton Newton talk the future of CRA Audio ID 🍴 Guzman y Gomez Mexican Kitchen's Audio Playbook presented by Lara Thom former Global CMO at GYG 🎙️ The Original Influencers - Christian O'Connell, Ben Fordham, Ricki-Lee & Tim Blackwell, Nathan Roye & Emma, and Gabi & Dan proved why audio talent are the original influencers #cra #audioismorepowerfulthanyouthink #HEARD26 #audio #radio #advertising #marketing #WhereBrandsAreHeard

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