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Hot take from Cannes Lions International Festival of Creativity? Audio is the best kept secret in your media mix. 🔥  Mark Ritson made the effectiveness case. System1's Andrew Tindall made the creative one. Between them, 17 years of global data and "simple, yet sound advice." We couldn't agree more.  Stay tuned for the full findings 🎧 MiniMBA Radiocentre Ireland Radiocentre RAB LBBonline - Little Black Book Lizzie Young Matt Payton Brittney Rigby Charlie Murdoch #CannesLions #AudioAdvertising #MarketingEffectiveness #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard

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