Post by Comarch

Max Byloff joins Comarch as Global Head and CEO of the Loyalty Sector We are thrilled to welcome Max Byloff to Comarch as the new Global Head and CEO of our Comarch Loyalty Marketing Sector. Comarch's Loyalty division is a powerhouse of SaaS-driven customer engagement, delivering world-class programs for iconic global brands like BP, Auchan, and Heathrow Airport. By appointing a leader of Max's caliber, we are doubling down on our vision to redefine the loyalty landscape through high-impact AI technology. Max arrives at Comarch with a formidable track record in scaling SaaS ecosystems, having previously spearheaded global loyalty divisions and navigated complex leadership mandates across the Middle East, CEE, and Africa. This background makes him a true authority in driving world-class Customer Experience and B2B sales. Looking ahead, Max's vision is clear: "Comarch represents a rare combination of deep engineering excellence, entrepreneurial spirit, and a proud European technology heritage. I am excited to join a company that has built global solutions from Kraków and has the potential to further expand its leadership in the international loyalty and customer engagement market. My ambition is that as a team, we mutually scale Comarch’s Loyalty business into the next phase of global growth - strengthening our position with leading consumer brands, accelerating innovation, and turning our technological strength into even greater commercial impact worldwide.” Max’s appointment marks the beginning of a focused, strategic expansion into new markets. We aren't just keeping pace with the industry - we are setting the standard for how brands connect with their customers. Welcome to the team, Max! 🤝 Together, we’re ready to unlock the next level of global growth for Comarch Loyalty. #Loyalty #CustomerExperience #B2B #FutureOfTech #Comarch #LeadershipExpansion #SaaS