Post by Columbia Business School

Why don't proven facts about #climate change seem to be enough to drive action? Human behavior—not knowledge—seems to be the real bottleneck. We spoke to Professor Gernot Wagner, a climate economist at CBS, about how revelations in behavioral science can be the key to unlocking major shifts toward a more climate-friendly world. "Climate change is the world's most perfect problem because it is more long-term, uncertain, irreversible, and global than any other policy challenge." Jump into his takeaways: https://lnkd.in/eaKFRQyn