Post by Collier Creative

On International Day of People with Disability, we’re recognising our client Cape Group. It’s a privilege to acknowledge a leading disability support enterprise as they unite their community under a future-focused brand. cape group truly embodies this year’s theme of “fostering disability inclusive societies for advancing social progress”. We had the pleasure of attending ‘Cape Day’ this week where we saw this purpose come to life under the banner of their newly transformed brand. The challenge for Collier Creative was to define a brand identity that respected the organisation’s proud legacy, while boldly igniting an inspiring outlook for the future. The answer came through extensive stakeholder engagement, market research, and a co-creation process which revealed a clear desire; a brand defined by resilience, purpose, and empowerment. This led to the emergence of the new name ‘Cape’ as the unifying force. Distilled from the idea of everyday heroes, the name is concise, memorable, and encapsulates the spirit of the organisation’s life-changing mission. https://www.cape.org.au/