Post by Colin Gifford

An incredible world record is about to fall. As Sarah Ruggins rides from the southern tip of Spain to the northernmost point of Norway, I sat down with Ed Bartlett, founder of KOSTÜME, to talk about comfort, trust, sustainability and why the best innovations often start with a simple question: Why are we doing it this way? A great conversation and one of my favourite podcast episodes so far. If you're interested in innovation, entrepreneurship, branding or sustainability, I think you'll enjoy this one...