Post by Colin Jeffery
Founder & Chief Creative Officer at Wolfgang | Advisor & Board Member | Adweek Creative 100 | Brand Evolution through creativity, storytelling & emerging technology
Joe Fortune may have the coolest name in the business. Fittingly, he leads one of the coldest and most iconic brands out there: Jägermeister. At SPORT BEACH, we sat down to talk about everything from secret recipes and ice cold shot rituals to patron saints and Sicilian oranges.
