Post by CoinCover

70% of people who download a wallet never complete a meaningful transaction. This is what usually happens... A user downloads your non-custodial wallet. Funds it. Then loses their seed phrase, and with it every private key needed to ever touch those assets again. On your dashboard they look identical to a user who lost interest. So, you file them under acquisition cost and move on. You just wrote off the funded balance, the fees and the entire lifetime value of that customer in a single line. And you have thousands more just like them, invisible, still draining AUM you will never see leave. We have spent years fixing this with wallet providers. Lost Access: The Retail Recovery Series is everything we have learned. Four episodes. The commercial reality of wallet recovery, from activation and retention to AUM and lifetime value. Built for the teams who must act on it. Subscribe now: https://lnkd.in/eT4dakWp

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