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AI changes how IT services firms create value, how they deliver it, how they price it and ultimately how they themselves are valued. The firms that win will be those that own and underwrite the operational outcomes powered by AI. In Fortune, Cognizant CEO Ravi Kumar S makes the case that the next wave of enterprise value will be captured by the firms that have the conviction to put outcome-driven results on the line. The market at stake: $6 trillion. More than three times the size of IT services today. Read on: https://cgnz.at/6043vDRjZ

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