Post by Cognizant Moment

No two enterprises run marketing the same way … So would their operating model be identical?ㅤ☕ㅤㅤㅤㅤㅤㅤ Cognizant’s Agency-as-Software approach is tailored to each brand, integrating advanced technologies and partner capabilities to meet specific business needs and preferences. Ian Barlow and Anirban Mitra have prepared the ultimate guide to the Agency-as-Software approach, outlining how it integrates advanced technologies and best-in-class partner capabilities to meet specific business needs and preferences Explore how the model works in practice and what it could unlock for your organization: https://lnkd.in/e4WRjrj9 #MarketingTransformation #AgencyAsSoftware #AaaS #MarTech #EnterpriseMarketing