Post by Cocoon Prague

Modernizing a heritage brand starts with what defines it. For Litovel, that meant its origin.   We introduced a new naming system - replacing generic labels with names that express character and regional connection, making the portfolio more intuitive and distinctive. This was reinforced through a Haná-rooted visual system, drawing on symbols of craft, land, and heritage to carry meaning - not just decoration. Together, naming and design create a clearer, more relevant brand expression.   Nothing inside changed. But the way the brand communicates it has. 👉 https://lnkd.in/dWi37Afu   A big thank you to the Litovel team of Pivovary Zubr a.s. for the great collaboration!