Post by Coca-Cola HBC

🟢 Sprite® is entering a new phase of growth with the launch of its global platform, 'It’s That Fresh.' With stronger shelf visibility, innovations like Sprite Lemon Mint, and increased cultural relevance, we’re creating new opportunities for our customers to grow. By tapping into key passion points and bringing them to life through disruptive in-store and digital activations, we’re turning consumer engagement into meaningful experiences. Backed by strong customer partnerships, route-to-market excellence, and best-in-class execution, we are well positioned to accelerate this momentum and strengthen our Sparkling category. As the world’s No.1 lemon-lime soft drink, Sprite® is making its leadership impossible to miss, capturing attention, building connections, and staying top of mind with consumers. 👉 Read more about how we’re accelerating growth: https://ow.ly/oLvO50Yy29T

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