Post by Coach

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Today we’re introducing Explore Your Story, Coach’s Spring 2026 campaign, shaped by global listening to Gen Z and co‑created with communities around the world. Inspired by a renewed cultural embrace of books and storytelling, the campaign celebrates self‑expression and the #CourageToBeReal. This season, our iconic #Tabby appears alongside something new: a collection of readable book charms, small books you can actually open and read, designed as stories worth carrying. Tag Coach with your book charm and show us how you wear your story. 👜👛📖 #CoachNY #ExploreYourStory #CourageToBeReal #SpringCampaign #ConsumerObsession

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