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A physician spends 12 minutes with a patient managing a chronic condition. Adjusts the medication. Writes the prescription carefully. The patient leaves the clinic with something that feels like a plan. Two days later, they're standing at a pharmacy counter. The pharmacist reads out the number. The patient goes quiet. Asks if there's a discount. The pharmacist checks. Nothing is loaded. The patient says they'll come back. They don't come back. 67% of patients abandon their prescription at the pharmacy counter. Not because they don't want to get better. Because no one caught the cost before they walked out of your building. That moment — inside your EHR, at the point of prescribing — is the only intervention window you have. Everything after it is too late. Your team didn't miss it because they don't care. They missed it because the workflow never gave them a chance. Close the gap inside your EHR. Zero cost to your team. Live in three weeks → https://bit.ly/4vKNp77 #PatientAccess #HealthSystem #PharmacyAbandonment #MedicationAdherence #EHR #PrescribingMoment #ZeroCost