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The Brand Playbook | Gymshark edition - PART 2 How Ben Francis took the business from URL to IRL ... at a time when the competition was leaving the high street In this months take, Jordan Stachinii breaks down the fundamentals of the strategy that turned a business started in a garage, into one of the UK’s biggest activewear apparel brands. ... and the lessons every brand can take from Gymshark Give it a listen and let us know what you think.

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