Post by CM.com

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐂𝐑𝐌 𝐦𝐚𝐭𝐜𝐡𝐞𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐛𝐲 𝐩𝐡𝐨𝐧𝐞 𝐧𝐮𝐦𝐛𝐞𝐫, 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩'𝐬 𝐉𝐮𝐧𝐞 𝐮𝐩𝐝𝐚𝐭𝐞 𝐰𝐢𝐥𝐥 𝐚𝐟𝐟𝐞𝐜𝐭 𝐲𝐨𝐮. WhatsApp is launching usernames. Users who adopt one can message your business without revealing their phone number. Instead, you get a Business-Scoped User ID (BSUID): a stable, unique ID Meta generates per user per business. For most flows, nothing changes. Outbound messages to known numbers, authentication templates, existing customer relationships: all unaffected. But new contacts arriving via username? Phone number won't be there. If your systems don't recognize BSUID, those conversations fall through. One thing to do now: make sure your CRM stores BSUID alongside phone number, and that your matching logic checks both. That's it. Full breakdown in the first comment 👇 #WhatsApp #BusinessMessaging