Post by CM.com

How do you build a festival brand that fans stay connected to year-round? In a fast-changing festival industry, success is no longer just about selling more tickets. It’s about building a strong community and staying relevant to your audience before, during, and after the event. Or as Yosh Hoezen (Marketing Manager, Lakedance) says: “For us, growth isn’t just about selling more tickets - it’s about building stronger connections." Lakedance Festival brought data, marketing, and ticketing together in our one platform. The result: 📊 +28% growth in visitor profiles 💬 Open rates of 70%+ in targeted campaigns 🎟️ Full control over the entire ticket journey, from primary sales to secondary ticketing. By using data to communicate more personally and through visitors’ preferred channels, Lakedance is building a community that stays engaged all year round. Click the link in the comments to read the full customer story👇