Post by Cloetta

🟥 At Cloetta, we know that choosing your candy mix isn’t a coincidence – it’s personal, shaped by favourites, flavours and a little curiosity along the way. 📝 Today, we launch 𝗠𝗶𝘅𝗿𝗮𝗽𝗽𝗼𝗿𝘁𝗲𝗻 𝟮𝟬𝟮𝟲 (available in Swedish), commissioned by our Superbrand Gott & Blandat and based on a nationally representative survey of consumers across Sweden, conducted by Sifo, part of Fifty5Blue. 🔵 The report explores how Swedish consumers choose, share and enjoy mixed candy bags – including iconic mixes like Gott & Blandat. It reveals 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗳𝗹𝗮𝘃𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀, 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗰𝗮𝗻𝗱𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝗶𝗲𝘀, and uncovers 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝘁𝗮𝘀𝘁𝗲. From clear favourites to pieces that divide opinion, the mix reveals more than you might think. 📺 The findings were featured today on Swedish morning show TV4 Nyhetsmorgon, where a panel of experts discussed; • How candy taste profiles have changed over time • Why liquorice remains one of the most debated flavours • The enduring tradition of pick & mix candy 👉 What is the first piece you pick from the mix, and which one do you always leave behind? Let us know in the comments! Watch the full clip here:  https://lnkd.in/d3AgeK4e Download Mixrapporten 2026 (in Swedish) here: https://lnkd.in/daJBXC_e #cloetta #poweredbyjoy