Post by Clevertouch Consulting

💡 𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝟐𝟎𝟐𝟔: 𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝 𝐨𝐟 𝐑𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬   AI, personalisation, ROI measurement, customer engagement, automation - the ambition is there. But too often, marketing teams are being asked to deliver advanced outcomes before the foundations are ready to support them.   That is the central theme of our latest blog, published alongside the launch of the 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝟮𝟬𝟮𝟲 𝗿𝗲𝗽𝗼𝗿𝘁.   The data surfaces why many organisations are still facing the same familiar challenges: disconnected systems, inconsistent data, unclear governance, limited skills and difficulty proving martech ROI.   The blog looks at what this means for martech leaders in 2026, including:   ⭕ Why integration is becoming a strategic constraint ⭕ Why AI readiness matters as much as AI adoption ⭕ Why data activation is still harder than data collection ⭕ Why skills and capability are now central to martech maturity ⭕ Why ROI measurement needs a clearer commercial story   In this blog, Chris Fowler looks at what this means for martech leaders in 2026, including: connected systems, trusted data, skilled teams, clear measurement and shared commercial outcomes.   𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲: https://lnkd.in/eMJ6NjkZ   #martech #stateofmartech #b2bmarketing #lovemartech