Post by Clevertouch Consulting

𝗔𝗱𝗼𝗯𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗿 𝗕𝟮𝗕 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲.𝟭 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝗡𝗼𝘁𝗲𝘀   Adobe Journey Optimizer B2B Edition 2026.1 is here, but while this isn’t a flashy reinvention, 𝗶𝘁 𝗶𝘀 𝗮 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼.   In this latest blog post, our Director of Technical Delivery & Business Solutions and Adobe Champion 2025, Alex Seabrook, breaks down the updates that matter most. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁:   ⭕ Brand Kits in Beta, bringing stronger brand governance into email creation ⭕ Person journeys in AJO B2B - now in Beta ⭕ Improved email structuring with multi-level bullets ⭕ Clearer architecture and communication limits across Marketo Engage and AJO B2B   Taken together, the 2026.1 release feels less about adding new capabilities and more about strengthening the operational backbone of buying group marketing.   Read the full review here: https://lnkd.in/eeVNC9H6 Thinking about migrating to AJO B2B or transitioning from Marketo? We can help you plan, implement and optimise with confidence. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eG2TD4eC   #ajob2b #adobejourneyoptimizer #martech