Post by Clevertouch Consulting

𝐀𝐈 𝐰𝐨𝐧'𝐭 𝐟𝐢𝐱 𝐛𝐚𝐝 𝐝𝐚𝐭𝐚, 𝐢𝐭 𝐰𝐢𝐥𝐥 𝐞𝐱𝐩𝐨𝐬𝐞 𝐢𝐭. Two of the key insight themes in this year's State of Martech research are: ⭕️ Data Ownership & Activation ⭕️ AI Readiness & Adoption ...and the link between them is clear. Only 12.9% of organisations have established unified, governed data environments that their AI capabilities depend on. As Joel Harrison highlighted at our State of Martech event on 4th June, AI is not a solution to poor quality data - it will only further highlight how unfit it is. Learn how to fix bad data and build AI-appropriate platform integrations at the next event in our AI in Martech series on 25th June in London. Register here: https://lnkd.in/eb_fx_w8 You’ll learn: ⭕️ What’s required to make AI work in a real-world marketing environment ⭕️ Where to prioritise investment across data, platforms and processes ⭕️ The first practical steps to improve data readiness ⭕️ How to move from AI experimentation to measurable business impact You'll be able to access the State of Martech research soon. #AIinMartech #stateofmartech #lovemartech

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