Post by Clevertouch Consulting

𝗔𝗜 𝗶𝗻 𝗺𝗮𝗿𝘁𝗲𝗰𝗵: 𝗙𝗶𝘅 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗙𝗮𝗶𝗹 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲   At our first 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 event, Alec Weekes, CTO at Clevertouch, asked a simple but important question: How many marketers can say, with certainty, that 100% of the people in a campaign are the right profile for that content?   The answer, realistically, is very few. That’s where healthy data changes the conversation.   With cleaner, richer and more connected data, marketing teams can make better decisions about who to target, when to engage them and what content will be most relevant. It’s not about delivering campaigns to more people, it’s about delivering higher-impact campaigns to the right people, at the right time, creating stronger ROI as a result.   This is the conversation we’ll be continuing at 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝘁𝗲𝗰𝗵: 𝗙𝗶𝘅 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗙𝗮𝗶𝗹 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲. We’ll explore what enterprise marketing teams need to put in place for AI to deliver real value, from data quality and integration to operational readiness and measurable business impact.   𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eb_fx_w8   #aiinmartech #dataquality #clevertouch

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