Post by Clevertouch Consulting

𝗟𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿: 𝗔𝗜 𝗶𝗻 𝗺𝗮𝗿𝘁𝗲𝗰𝗵: 𝗙𝗶𝘅 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗿 𝗙𝗮𝗶𝗹 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲   AI in martech is moving fast.  But for most enterprise teams, the real barrier to success is not access to AI capabilities. It is everything underneath them: disconnected platforms, poor quality data and fragmented customer experiences.   At our upcoming Clevertouch event, we’ll explore what actually needs to be in place for AI to deliver real value in a marketing environment, with a practical focus on the role of data quality, integration and operational readiness.   You’ll hear directly from Clevertouch experts alongside Shehnaz Showman from Legal & General, sharing first-hand experience of how enterprise organisations are approaching AI adoption, and the steps being taken behind the scenes to prepare data, systems and teams for success.   𝗕𝘆 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝘃𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳:   ⭕ What’s required to make AI work in a real-world marketing environment ⭕ Where to prioritise investment across data, platforms and processes ⭕ The first practical steps to improve data readiness ⭕ How to move from AI experimentation to measurable business impact   Rather than focusing on tools and platforms alone, we’ll explore the operational reality of AI in martech: what’s working, what isn’t and what needs to change.   Secure your place here: https://lnkd.in/eCxDspMU   #AIinMartech #Clevertouch