Post by Clevertize

In enterprise tech, why does performance marketing get a chunk of the budget while brand is left with crumbs? Roy is all about optimising ROI for the now, feeding the pipeline, while Mark sees the bigger picture of the brand in the long run. Whom do you agree with? #B2BMarketing #B2BTech #BrandStrategy #MarketingLeadership #CMO #EnterpriseMarketing #BrandBuilding #MarketingInnovation #B2BGrowth #TechMarketing #BrandRevitalization