Post by Clerk AI

An insurance lead gen agency was spending $80 to acquire each new lead. And then losing most of them to slow follow-up. Their campaigns were running well. Intent signals were strong. But their contact center was averaging 2-4 hours before a rep reached out. By then, those leads had already gotten a quote from three competitors. They switched to AI agents qualifying: → Lead-to-first-contact dropped from hours to seconds → Contact rates improved 40-80% without adding headcount → Dormant lead retargeting now costs $1.50 per contact vs. $80 for new acquisition The dormant pool was the part we didn't expect. Leads they had written off as dead. Unresponsive to calls, quiet on email. Responding to RCS within minutes. The AI agent ran the same qualification flow every time: budget, coverage type, timeline. Consistent. Scalable. No good days or bad days. Responding within 5 minutes increases qualification odds 21x. Most teams are nowhere near that. The ones who close that gap first don't give it back.