Post by Clerk AI

An insurance lead gen agency was hemorrhaging ROI on their paid campaigns. They had solid inbound volume. The problem was response time. Average follow-up: 4-6 hours after a form submit. By then, most leads had already gotten a quote from a competitor. They tried longer drip sequences, more aggressive call cadences, bigger SDR headcount. None of it moved the needle on qualified rate. Then they deployed Clerk AI agents over RCS. Leads got a personalized qualification message within 45 seconds of form submission. Qualified prospects were routed to a live rep in under 3 minutes. Three months in: → 2.8x improvement in lead-to-qualified rate → 54% drop in cost per qualified opportunity → 6.4x more outbound touches per day, without adding headcount The problem was never the leads. It was the lag between intent and response.