Post by Clean

𝗧𝗵𝗶𝘀 𝗼𝗻𝗲 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗦𝗢 𝗵𝗮𝗽𝗽𝘆.🌿🇧🇷 Seven Danish SMEs were in Brazil back in June. And they came home with new relationships, concrete collaborations, and a much stronger understanding of what's possible between Denmark and Brazil. But let us start from the beginning – because the story behind it is honestly just as good as the result. It all started on the Friday before most of Denmark went on Easter holiday. Our colleague Maria, who's based in Brazil, called Sheila in Copenhagen. Maria wanted to create an "Innovation Camp Salvador," using SITUS 2026 – a major international conference on sustainable tourism, taking place in Salvador – as the perfect opportunity to connect Danish SMEs with local partners. Meaning we had less than two months to get the companies physically in Brazil. Then things moved fast: we had to open an application round BEFORE all of Denmark left for holiday. Communications and the data team were faster than you can say "wastewater treatment." and Martin got the opportunity published. Now we just need the companies. And honestly – that's often the hard part for us. Recruiting the right companies isn't always easy. And we did not have much time. But this is where the real magic happened: an email went out to the project managers across Clean, and everyone just ran with it. Within a day, so many colleagues had pitched in that we suddenly had a group of companies ready to go. (Well, once our finance team has taken care of all documents and made sure everything is in order of course) So how did it go, you're wondering? As Amin from 42 Organic says: "The trip became incredibly valuable, both professionally and personally. I returned home with new relationships, concrete discussions, potential partners, and a much stronger understanding of the opportunities that exist between Denmark and Brazil." Along the way, a Danish tree was planted in Salvador – a small but meaningful symbol of a partnership we hope will keep growing. You can read the full story here: https://lnkd.in/e2rE_bmk And whether you're sitting in a beach chair right now or still at your desk, this is good news either way. Thank you for the incredible company to the companies who joined us: 🌿 42 Organic 🌿 All In On Green ApS 🌿 Transform af 1994 ApS – Danish Rootzone Technology 🌿 Leapcraft 🌿 New Loop 🌿 ReefCircular 🌿 Copenhagen Business School   Innovation Camp Salvador was co-funded by Virksomhedsudvikling Danmark through the Danish Board of Business Development and the European Union.