Post by Clarissa Haller

Senior Partner at Dynamics Group || Strategic Communications Advisor I Ex CCO of Siemens, Credit Suisse, ABB, Roche Diagnostics and Bahlsen || Advisory Board Member

AI is not an end in itself for SMEs. When used correctly, it creates one thing above all else: time. Time for leadership, for closeness to employees and customers - and for communication that builds trust. This is precisely where a great opportunity lies for Swiss industry: using technology to become more human, clearer, and more credible. Thank you to Swissmem for the important dialogue and open exchange. Stefan Brupbacher, Eva Bruhin-Rüfenacht, Noé Blancpain, Zeynep Ersan ✨, Swen Gaberthüel, Dynamics Group

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