Post by Clariant

🔮 The future of #cosmetics calls for smarter preservation solutions. As regulations evolve and consumer expectations rise, formulators are being asked to do more with less. Preservation is now one of the biggest challenges in personal care. How can brands balance efficacy, product safety and expectations? ➡️ Follow Clariant Beauty for expert insights and deep dives into modern formulation strategies, featuring our Velsan family. #GreaterChemistry #BeautyInnovation #PersonalCare