Post by Clariant Beauty

🧴 A new UV filter. A new era of sunscreen in the US.   Good news, we all have been waiting for: Bemotrizinol (BEMT) is finally entering the US market. The FDA approved the first new sunscreen filter in 25 years.   What does it mean? ☀️ Broad-spectrum coverage at low concentration ☀️ Stable option, that doesn’t break down in the sun ☀️ Greater formulation flexibility for innovations in suncare   As the industry evolves, so do the demands on formulation. Consumers want more than just protection. They want lightweight, skin-loving textures with multi-benefit performance.   Aristoflex™ SUN by Clariant will play a key role in helping formulators create the next generation of high-performance suncare products. The next-generation rheology modifier offers:   🧴 SPF Boosting: Maximize the efficacy of your UV filter systems   🧴 Outstanding formulation stability: Achieves an efficient viscosity building for diverse sunscreen formats.   🧴 Enhanced sensory profile: Enabling light and fresh textures and provides a non-tacky after-feel consumers love.   Do you want to transform sun protection into skincare excellence? Learn more about Aristoflex™ SUN 👉https://lnkd.in/dqCWyFjd   #Suncare #BeautyInnovation #Beautynews