Post by Claire Beach

✍ During my #PhD, I set a goal of trying to write for different audiences. Because why not make it even harder? That's just the kind of gal I am 🤣 Some journal articles, a teaching case, a practitioner publication, and a book chapter later... I've unlocked my newest career #milestone, writing for The Conversation Australia + NZ 🤯 It's mindboggling how difficult it is to write for a general audience. Cutting the jargon, maintaining accuracy and somehow making it interesting (Thank goodness for all the editorial help from Jamie Morton!) This piece is based on our recent paper, Mapping Sustainable Transitions in Tourism, published in the Journal of Hospitality and Tourism Management (JHTM) Our biggest insight is that #sustainability is a moving target, which requires collaboration and creativity in tackling complex sustainability challenges For a quick and timely overview, check out our article in #TheConversation https://lnkd.in/eq6KrPbn If you find that interesting, you can read the full paper #OA in #JHTM https://lnkd.in/eZUmgNRP Michael SW Lee, Dr Sitong (Michelle) Chen, & Dr. Rick Starr Jr. #sustainabletourism #sustainabletransitions