Post by citybiz

Q&A with Bob Regular, CEO of Infolinks Media Bob Regular discusses how the digital advertising industry is shifting its focus from scale to quality, with brands placing greater value on trusted publisher environments, engaging ad experiences, and meaningful business outcomes. He explains why capturing consumer attention today requires more than impressions; it demands relevant, creative advertising that enhances rather than disrupts the user experience. Regular also shares his perspective on the growing role of AI in advertising, arguing that while it can improve optimization, audience insights, and operational efficiency, human creativity remains essential for developing campaigns that resonate. Looking ahead, he believes the companies best positioned for success will be those that combine innovative technology with premium advertising experiences and strong publisher partnerships. Read the full Q&A to learn Regular's perspective on digital advertising, AI, and the future of brand engagement. https://lnkd.in/gFdt9smu Your go-to for local business news. Follow citybiz Michael Freides, Jill Regular, Chad Schulte, Corey Brand, Daniel Walsh, Jonathan Slavin, Kevin McElroy, Chao Liao, Andy Dhanik, Rachel Jones, Paul Cannavale, Daniel Rozzi, Sarah (Povey) Frazier, Rebecca Mierop, Mike Kirk, Peter Cunningham, Megan Zeeb, Daniel Tergesen Jr., Yael Bartal, Limor Regular