Post by Citizens

As part of our ongoing commitment to empowering small businesses, we partnered with Mastercard to bring our Small Business community together for a day focused on connection, growth, and momentum. The event featured a panel on 𝐵𝑜𝑙𝑑 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝐵𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝐺𝑟𝑜𝑤𝑡ℎ, along with a fireside chat featuring Citizens’ Lori Catherine Dillon and Citizens ambassador Eli Manning. Across conversations with enterprise leaders, financial partners, and fellow business builders, attendees gained a clearer perspective on how marketing, when treated as a long-term discipline rather than a sprint, can help small businesses grow sustainably and build lasting success. Thank you to our colleagues and partners who showed up to share their stories, time, and expertise.