Post by Citi

The insurance industry is experiencing a powerful shift toward direct-to-consumer (D2C) digital models — and the opportunity for insurers to innovate and grow has never been greater. Our latest article explores how tokenization, e-commerce, and instant payments are transforming everything from policy sign-ups to cross-border life insurance. Read on to discover how embracing digitization is becoming the defining competitive advantage for forward-thinking insurers. https://on.citi/4tP5cZ0