Post by Circularity.fm

Plastic was made to last for a long time. Most products weren't. This is the contradiction at the heart of modern product design: materials engineered for durability are being used to create disposable products. In this episode, Andreas Maegerlein, Head of the Creation Center Europe at BASF, talks about circular design from a material perspective, focusing on how materials enable or limit circularity. What you'll hear in this episode:  ⏳ The importance of aligning material durability with product lifecycle  ⚙️ Why consider recycling technologies, take-back infrastructure and energy trade-offs for material selection  ♻️ How the work of designers is evolving from showcasing quality alone toward also conveying sustainability This episode opens the series Implementing Circular Design Principles, produced in collaboration with Rat für Formgebung - German Design Council. Following the principles of Rethink, Reduce, Reuse, and Recycle, the series explores how design decisions shape circularity at material, product, business model and system level. 🎧 Episode now available on Circularity.fm, Apple Podcasts, Spotify, and YouTube. Link in the comments. #CircularEconomy #CircularDesign