Post by Circular Economy Events by IQ Hub

When PCR requirements outpace the recycling capacity behind them, who absorbs the cost? 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐑𝐢𝐧𝐜𝐨𝐧 from Emerald Packaging, Inc brings the answer from the factory floor, where regulatory ambition meets supply chain reality head-on. Some companies are scaling back sustainability commitments. The reasons are not strategic failures. They are structural ones. Michael's presentation, "𝐓𝐡𝐞 𝐌𝐞𝐬𝐬𝐲 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠," maps exactly where the system is breaking down.  📍 𝐀𝐧𝐚𝐡𝐞𝐢𝐦, 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚 | 𝐉𝐮𝐥𝐲 𝟔-𝟕, 𝟐𝟎𝟐𝟔 | 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐏𝐥𝐚𝐬𝐭𝐢𝐜𝐬 𝐔𝐒𝐀 𝟐𝟎𝟐𝟔 -> California's EPR model is the clearest case study in what happens when policy moves first -> Large-scale shifts from virgin polyethylene to PCR show what commitment looks like in practice -> The remaining gaps are not cosmetic Is your organisation prepared for what happens when the mandate outpaces the market? Join the conversation: https://lnkd.in/dyRVnGHe