Post by CIMB

CIMB unveiled its new regional brand campaign, “Moving You Forward” — a reflection of our commitment to advancing customers and society across ASEAN. More than a campaign, it underscores our belief that progress is deeply personal, and that banking should empower individuals, businesses and communities to move forward with confidence towards their aspirations. Anchored in CIMB’s purpose of Advancing Customers and Society, “Moving You Forward” marks the next evolution of our brand journey. Across the region, we aim to expand access, create opportunities and deliver meaningful outcomes for those we serve, while offering a consistent and distinctive brand experience that resonates with the diverse communities in ASEAN. CIMB also honoured 10 NGOs, social activists and community partners from ASEAN as part of its Advancing Societies 2026 – Recognising Impactful Partners event. The efforts of the partners to uplift communities, broaden access to education, improve livelihoods and protect the environment exemplified the power of CIMB’s purpose-driven action. CIMB accorded a special recognition to Dato’ Azizulhasni Awang, Malaysia’s track cycling icon, under the Kita Bagi Jadi Hero category for his inspiring journey, resilience and commitment to empowering others beyond sports. A long-standing CIMB Brand Ambassador, he continues to embody perseverance and excellence, inspiring communities across the region. #MovingYOUForward