Post by CIFF · Copenhagen International Fashion Fair

Name: From metros and trains to buses and digital screens across the city, out-of-home advertising helps b
Uploaded: 2026-07-09T08:17:50.656Z
Channel: CIFF · Copenhagen International Fashion Fair
Description: From metros and trains to buses and digital screens across the city, out-of-home advertising helps brands connect with consumers wherever they live, work, and travel – making it a unique and effective

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From metros and trains to buses and digital screens across the city, out-of-home advertising helps brands connect with consumers wherever they live, work, and travel – making it a unique and effective channel in today’s digital landscape. In the latest CIFF Media episode, Anna Sofie Dolva sat down with Hugo Gerthofer, Commercial & Communication Director at Bauer Media Outdoor Denmark, to explore why outdoor advertising continues to be such a powerful channel – and highlight some of the most memorable campaigns along the way. Listen to the full episode now via CIFF Media on Spotify, Apple Podcasts, Podimo, YouTube and CIFF.dk.

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