Post by CICopy

Nike signed an unproven rookie out of North Carolina for $2.5 million over five years in 1984. On June 28, 2024, Nike lost 11,000 times that amount in a single trading session: $28.41 billion, its worst one-day drop in 23 years. Same marketing engine, forty years apart. The campaigns held up. Colin Kaepernick's 2018 ad drew boycott calls within hours and a 31% Labor Day sales jump over the year before. The operating side didn't: a 1998 factory-labor promise Phil Knight didn't keep, a 2019 maternity-pay policy that needed two Olympic athletes to go public before it changed, a 2021 Xinjiang statement that cost Nike a Chinese endorsement deal and 3% of its share price in a day, and a direct-to-consumer strategy that erased roughly $184 billion in market value between November 2021 and 2025. Full case file, sourced to court filings, earnings calls, and Nike's own executives: https://lnkd.in/d5SmQfyn