Post by CICLOPE Festival

'Papota', produced by Rebolucion and About for Argentine music duo CA7RIEL and Paco Amoroso, won the Grand Prix at this year’s CICLOPE Latino Awards, and saw director Martin Piroyansky named one of the Directors of the Year. We spoke to Martín and Executive Producer Chino Fernandez about breaking through the noise with absurd comedy to make audiences feel something, the wider scope for storytelling that branded content offers, and never knowing what the boundary-pushing, multi-genre music duo would do in the next take.   "New artists today have a strong visual language, they often have creative directors who shape the whole concept behind their album or live show. It’s not just about the music anymore, it’s about the message they want to get across. The two worlds, content and advertising, are totally connected now." Go behind the craft and read the full interview here: https://lnkd.in/e7p7f5-F #CICLOPEfestival #FilmFestival #AdvertisingFestival #FilmAwards #AdvertisingAwards

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