Post by Christopher Anton

What happens when you drop a group of Microsoft Experience Center EMEA speaker community members into the high-octane, live-selling world of HSE Home Shopping Europe GmbH? Well, you’ll definitely walk away with fresh perspectives on performance, persuasion, and the power of screen-based connection! Last week, members of our EC EMEA speaker community had the pleasure of going behind the scenes at HSE's Munich HQ - where the lights are bright, the cameras always rolling, and the storytelling is sharper than a Black Friday deal. From mastering split-second messaging to selling with empathy in real-time, HSE's Director of Program Ansgar Kessemeier gave us a masterclass in authentic communication in high-energy, fast-paced environments. It was part psychology, part performance, part logistics wizardry - and 100% inspiring. We walked away full of practical insights, heads brimming with fresh ideas - and a renewed appreciation for the craft behind a perfectly timed product pitch. Witnessing how storytelling, adaptability, and on-screen presence come together in real-time was absolutely inspiring. A HUGE THANK YOU to the amazing HSE team for hosting us and sharing your incredible expertise. Especially to Ansgar and Fiona Lorenz, HSE’s Director Corporate & Consumer Communications. You truly made this an unforgettable, energizing experience for us. Anke Eickmans Tobias Mayer Jens Pusch Paul Werner Benjamin Wieland Franziska Divis Lena S. Sachin Chauhan Annemarie Henn Steffen Raetsch Florian Trautwein (HE|HIM|HIS) Philipp Kinkel Syrine Chelly Harald Urban Ulrike Graichen Johannes Huber Claus E. Irina Chemerys Yashita Saxena Florian Thurnwald René Delbé Volker Strasser Christoph Reimann Füsun Ovat Michael Ehrhardt Sophia C. Victor Fuentes Kelly Ruspil Arnaud Pallini Gertrud Goor Helen Baric Gerry Berton Maria Ascencio Flores Jens Geiger, MSc Lisa Deis Hosam El Kamash Maximilian Krause Simon Jäger Molly O'Donnell Monica DeMeulemeester #ECEMEA