Post by Christian Holthausen
Experienced Sales, Marketing & Communications Director with a successful track record in the international wine & spirits industry developing & implementing comprehensive brand value strategies.
In 1947, in the middle of the harvest, as Armand-Raphaël Graser was checking one of his vats in the winery in Damery, the ladder on which he was standing collapsed, killing him instantly. Joseph Graser succeeded his father as one of only 2 boys among the 7 children. As his brother Jean-Marie decided to become a priest, it was "Jo" who logically took over the reins of business. A graduate of HEC and a scholar, he even became the mayor of Damery. Much more extroverted than his father, Joseph added a much more festive spirit to AR Lenoble, and organised many parties at the domaine, until he stepped down in 1973. #secondgeneration #centennial #1920 #2020 #Champagne #ARLenoble
