Post by Christian Hauke

🎬 HBO Max x Uber: a strategic partnership where two strong brands create real audience value ⭐️ I’m proud to share that one of our first branded partnerships for launch and beyond is Uber. Together we’ll continue to leverage HBO Max’s great content launches throughout 2026 and beyond. The global premiere of the Game of Thrones prequel "A Knight of the Seven Kingdoms" yesterday marks a very special moment: a powerful starting point for the HBO Max launch in Germany. Together with Uber and Uber Eats, we’re taking premium storytelling beyond the screen and into the real world: From fully wrapped Uber x HBO Max vans and co-branded shuttles at the Berlin world premiere to two weeks of themed HBO Max Rides available to all Uber users in Berlin, this partnership turns the city into part of the launch experience. Creators and amplification play a key role. Together with influencers such as Aminata Belli, Melo and Sergec we’re creating unique, social-first content moments including influencer interviews with "A Knight of the Seven Kingdoms" talent filmed directly in the back seat of themed Uber vans. Fan engagement is front and center as well: from red-carpet activations and ticket raffles exclusively for the Uber community to strong in-app visibility across Uber and Uber Eats. The experience continues beyond premiere night with Knight Deliveries and themed food moments via Uber Eats. A huge thank you to the fantastic Uber team for the great collaboration across departments: Denisa Cruceru Tanita Leubner Franziska Walter Matthias Reusch Jannis Falge Klaus Gorny Larissa Schröder And a big thank you to the HBO Max team involved and to the agencies XY and MIKADO CULTURE for bringing this to life: Cornelia Kraus-Wassmann Maria Golling Marina Maslać Mai Thiea Megan MacLeod Mikyla Baker Daniela Allgayer-Koreimann Valentina C. Linn Hielm Stjepo Mihaica Georgina Cuppaidge Maarten Dijk Fabian Ruhe Viktoria Schultz Partnerships are a core pillar of how we bring HBO Max to market. Whether it’s brand, distribution, publishing, creator, or ad sales partnerships, collaboration is essential to how we build scale, relevance, and momentum. An exciting start and many more stories to come. And don`t forget to book your ride ⚔️🚘 #Streaming #HBOmax #MediaStrategy #Partnerships #BrandPartnerships #Entertainment #GrowthStrategy #MarketEntry